News | Retail Web Video

Conversion up by 139%

eBags saw an increase of 139% in conversion rates on products that included a video description.

4 times more Engaged

Using video in email marketing can produce a 4 fold rise in responses compared to static text and images.

Front Page Search Result

The chance of a front page search result on google increases by 96% when video is included.

High Street Retailers

Every major high street retailer has an online retail presence. 40% of those retailers used video in 2011 compared to 15% in 2010.

Huge Audiences

77% of All US based internet users will watch videos online by 2014. in 2014 half of all internet content will be video. How to videos are the second most watched category on you tube and 80 million hours of video is consumed on your tube every day,

85% more likely to buy

A report by Internet Retailer stated that consumers who watch videos are 85% more likely to buy compared to those who don’t watch.

Production

The quality of the video will reflect on your products, beware holiday video start ups!

Hosting

If you want your content branded, think about having your video hosted.

Youtube

great it works and its free. Not always the right image think “your” brand.

Cost

It’s all about scale, managed properly the price per video could be as little as £50

Content

Content is king but nothing longer then 90 seconds

Pepper Rafferty

Call 0845 548 7373 to get a free quote for your web video

Currently viewing the tag: "News"

Mega Menus

On July 6, 2011 By JG

If you don’t know what a mega menu is here is a picture Get the idea, well this blog post will walk you through why they are gaining traction in the world of retail, all the big players are moving into the world of mega menus.

Continue Reading →

Welcome to Retail Web Video

On May 4, 2011 By JG

The Use of video on the internet is set to explode, particularly online retailers, we know we talk to many of you our best advice is to look into web video, product video, landing page videos and company profile video. I say this because your competitors are all thinking about it, we know because of [...]